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Harmony Beyond Treatment

Individual Preparation

Review your briefing, test your understanding, and prepare your role before joining the live communication tasks.

Internal call True or False Private role card
Listening activity

INTERNAL PRE-CALL briefing

Listen closely, focus on the key details, and get ready to test your understanding.

Check your understanding

True or False?

Internal Pre-Call Briefing. For each statement, decide whether it is True or False.

1. The boss suggests that the previous strategic call was careful because the project is already in serious trouble.

2. Internally, McCann believes the project has both reputational value and human value.

3. The boss believes healthcare communication is becoming more personal and emotionally sensitive around the world.

4. The boss advises Paolo to avoid language that suggests Western organizations are introducing or modernizing holistic care in China.

5. The recommended positioning is to frame the initiative as a collaboration between international oncology expertise and culturally rooted wellbeing practices.

6. Everyone at McCann is fully convinced that the pro bono project is strategically worth the investment.

7. McCann wants maximum public visibility as quickly as possible to make the project more commercially useful.

8. Possible forms of visibility include healthcare conferences, earned media, institutional partnerships, and eventually innovation awards.

9. The boss warns Paolo that Li Wei’s controlled communication style should not automatically be interpreted as agreement.

10. Paolo’s role in the next session is mainly to present the strongest creative ideas and persuade stakeholders to accept them.

ROLE PLAY

YOUR PROFILE

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