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FEEL ABROAD for McCann
Tailor-made Business English Workshop #1

Harmony Beyond Treatment

McCann Italy - Shanghai International Oncology Center - Harmony Health Alliance

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Welcome

Workshop Section 1

Explore the context, test your listening, and turn key insights into ideas.

01

Intro & Main Objectives

Start with the context and key communication challenges.

02

Active Listening & True or False

Listen closely, identify key details, and check understanding.

03

Analysis & Brainstorming

Use the insights to move from analysis into creative thinking.

Workshop objectives

Strategic Communication Simulation

A realistic international scenario to practise clarity, alignment, diplomacy and strategic thinking.

Listening activity

Initial Strategic Alignment Call

Listen closely, focus on the key details, and get ready to test your understanding.

Check your understanding

True or False?

Read each statement carefully, choose True or False, then submit your answers to see your score and feedback.

1. David’s main role in the call is not simply to lead the meeting, but to reduce tension and create a shared strategic direction.

2. Li Wei’s use of phrases such as “perhaps” and “there may be some sensitivity” shows uncertainty rather than strategic control.

3. Giulia’s word “reposition” creates a potential communication risk because it may suggest that holistic wellbeing needs to be newly introduced to China.

4. The phrase “bringing holistic care to China” would be an effective campaign frame because it clearly communicates international expertise.

5. Li Wei’s concern about emotional storytelling is mainly about whether the campaign will be creative enough.

6. Giulia’s suggestion of symbolic storytelling shows that she adapts her creative strategy after receiving indirect feedback.

7. When Li Wei says the doctors may be in “cautious observation,” he is giving a neutral update with no hidden meaning.

8. The budget discussion is intentionally vague, which suggests that some project details may be politically or institutionally sensitive.

9. David’s final summary balances three communication priorities: credibility, cultural sensitivity, and emotional resonance.

10. The call shows that successful international communication depends mainly on having a strong creative vision.

Analysis and Brainstorming

the framework

Click the visual to open it in a larger view. In fullscreen, left click to zoom in and right click to zoom out.

Individual activity

YOUR ROLE

Select your name to proceed to your dedicated section.

Paolo Gianmarco Jacopo